Pathology Assignment on Atheroscelorisis Essay Example | Topics and Well Written Essays - 500 words

Pathology Assignment on Atheroscelorisis - Essay Example Acute coronary syndromes and stroke can result if a ruptured atherosclerotic plaque is superimposed by thrombosis (Falk, 2006; Dugdale, 2010). Normal physiology of arteries Arteries are high-pressure vessels that carry blood to various parts of the body. A cross-section of the normal arterial wall consists of three layers: outer, middle and inner layer. The middle layer or the media consists of tightly packed smooth muscle cells, tissue proteins such as collagen and elastin, and proteoglycans which form gels. The inner layer or the intima consists of loosely packed cells and there are open spaces between the tissue components. The outer layer or the adventitia also consists of loose cells and bundles of collagen and connective tissues. Atherosclerosis occurs in the inner layer or the intima which is a form of connective tissue. These tissues are responsible for providing shape and structure to the body organs. The fibrous tissue proteins such as elastin and collagen which are present in between the cells give strength to the tissue. The arterial intima consists of elastin, collagen and proteoglycans which give strength to the tissue. In addition, the boundary between the arterial intima and the blood is lined by closely packed endothelial cells which prevent the cells and proteins in the blood from coming into contact with the underlying connective tissue (Atherosclerosis, n.d).

Should Hong Kong promote cultural tourism?

Should Hong Kong promote cultural tourism? Background Information, Related Concepts and Relevant Knowledge Objectives/ Expected Outcomes (if any) Focus Questions Tentative Enquiry Plan and Method(s) Reflection References 1 [1]à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ©Ã¢â‚¬ ºÃ‚ »Ãƒ ¥Ã‚ Ã‚ °Ã‚ ¼Ã…’ ¼Ã…’à ¨Ã‚ ¼Ã¢â‚¬ °Ãƒ ¦- ¼rthk.hk à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ©Ã¢â‚¬ ºÃ‚ »Ãƒ ¥Ã‚ Ã‚ °Ãƒ §Ã‚ ¶Ã‚ ²Ãƒ §Ã‚ «Ã¢â€ž ¢Ã‚ ¼Ã…’http://programme.rthk.hk/rthk/tv/programme.php?name=tv/hkccd=2014-04-13p=858e=257861m=episode ¼Ã…’à ¤Ã‚ ¸Ã¢â‚¬ ¹Ãƒ ¨Ã‚ ¼Ã¢â‚¬ °Ãƒ ¦- ¼2014à ¥Ã‚ ¹Ã‚ ´11à ¦Ã…“ˆ15à ¦- ¥Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ [2] The UNWTO World Tourism Organization, Definition, Sustainable Development of Tourism, http://sdt.unwto.org/content/about-us-5>, (15 November 2014). [3]à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ©Ã¢â‚¬ ºÃ‚ »Ãƒ ¥Ã‚ Ã‚ °Ã‚ ¼Ã…’ ¼Ã…’à ¨Ã‚ ¼Ã¢â‚¬ °Ãƒ ¦- ¼rthk.hk à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ©Ã¢â‚¬ ºÃ‚ »Ãƒ ¥Ã‚ Ã‚ °Ãƒ §Ã‚ ¶Ã‚ ²Ãƒ §Ã‚ «Ã¢â€ž ¢Ã‚ ¼Ã…’http://programme.rthk.hk/rthk/tv/programme.php?name=tv/hkccd=2014-04-13p=858e=257861m=episode ¼Ã…’à ¤Ã‚ ¸Ã¢â‚¬ ¹Ãƒ ¨Ã‚ ¼Ã¢â‚¬ °Ãƒ ¦- ¼2014à ¥Ã‚ ¹Ã‚ ´11à ¦Ã…“ˆ15à ¦- ¥Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡

Destiny, Fate and Free Will in Homers Odyssey - Self-Determination :: Homer Odyssey fatody

Self-Determination in The Odyssey Self-determination is a strong characteristic that Odysseus portrays in The Odyssey. The three traits that Odysseus portrays as evidence of his self-determination are: endurance, perseverance, and courage. Odysseus, like most humans, has his doubts of confidence, but seems to overcome them. Odysseus sometimes doubts his courage and passion for living. He shows this as he asks, "but Circe, who will be my pilot on this journey?"(100). Here, Odysseus questions his ability to lead his crew onward. He then overcomes this barrier and triumphs with self-confidence. Zeus thinks that Odysseus is courageous and gallant. He therefore commands that, "Odysseus shall go forth upon his homeward way, not with gods' guidance nor with that of a mortal man; but by himself..." (45). This is ironic because later on, Odysseus receives help and is presented challenges from the gods. Without the interference of the gods, Odysseus would have sailed home ten years before. To be courageous, you must contain great wit within the walls of your heart and the cells of your brain. There is no better example of this than when " I [Odysseus] then formed the plan within my daring heart of closing on him, drawing my sharp sword from my thigh, and stabbing him in the breast..." (85). Here the Cyclops faces his doom at the hands of Odysseus' guile. Although Odysseus displays guile, other's does not fool him. Now, although courage is a strong and important aspect it is nothing without endurance or Stamina. This aspect is represented when,"... I [Odysseus] by swimming forced my way through the flood, till at your coast the wind and water brought me...but I turned back and swam until I reached a stream where the ground seemed most fit...[then] gathering my strength, I staggered out, and the immortal night drew near" (67). By not giving up and refusing to join his crew some of his crewmembers in the hall of Hades, Odysseus endures what we would wake up crying from. If Odysseus had lacked this quality, the novel, The Odyssey, would have had a great deal less pages to read. Odysseus often fools and deceives his enemies into their own dreadful doom by using the guile that he is so renowned for. Without endurance, he would have no nerve to beguile his foes while not being disillusioned by them. Odysseus receives inspiration and motivation as he is told ".

Test Taking Strategies

Test-Taking Strategies For 10 years, I was the one testing the students, teaching strategies and finding new ones to help students study. Suddenly, I found myself returning to school and the anxiety, stress, lack of time, and just all the unknowns seemed to overwhelm my life. The last couple of years I have learned to incorporate strategies that work best for me, but there is always room for improvement and strengthening. Learning, study and test taking skills are some of the most important things to have when furthering your education. Upon reading Strategies for Test Success by Linda Anne Silvestri, I was able to scrutinize some of my weaknesses, reevaluate my learning style, and look at some new test taking strategies while assessing my current strategies. Helpful Test Taking Strategies Tests usually have significant validity on your grade. The better you are prepared for different types of tests, the better grade you will receive. Meyers, 2000) Some helpful test strategies that I gathered from this assignment include: techniques for reducing test anxiety, avoid reading into the question, avoid changing answers, learning how to study in a manner that works best, and improving retention of information. Test anxiety is an unpleasant experience and can interfere with test performance. This is one area that I struggle with myself. Linda Anne Silvestri suggests incorporating some of the following techni ques in order to reduce anxiety while preparing for and taking an exam. First, evaluate yourself to determine what may be causing the anxiety. Is it stress, pressure to succeed, or negative thoughts? Second, figure out techniques that will help to reduce the anxiety such as: avoid procrastination, relaxation techniques before and during an exam, maintain a healthy lifestyle and diet, and maintain a positive attitude which will lead to success. (Silvestri, 2010) In that moment of despair, when my memory just seems to go blank, I often find myself digging from my own life experiences to find a rationale to the question being asked. Linda Anne Silvestri explains reading into a question as â€Å"One is considering issues beyond the information presented in the question. †(Silvestri, 2010) I am guilty of this on many occasions, and learning to identify the information the question contains and what it is asking will help improve my test scores. Changing answers is another area which I struggle. â€Å"You know the information; go with your first instinct, don’t second guess yourself! † I have said this to many students over the years, why does it seem so hard to incorporate into my own strategies now that I am a student? By reevaluating this area, hopefully I can become more confident in the answering of questions and learn to trust my instincts and knowledge. â€Å"One must also remember not change an answer unless you are absolutely sure you have made a mistake,† as stated in the book The Secret of Taking Any Test by Learning Express. (Meyers, 2000) In Kaplan’s How to Study vide o about learning to study in a manner that work best for you, suggests that you find a quiet room or area that you can use just for studying. I often find myself trying to study in the family room where it seems like the TV is shouting at me and my books are scattered all over the couch and floor. I am currently working on this by converting a spare room into my study space. It was recommended that in this area you are to consider good body position, such as using a chair and desk not sitting or lying on your bed. This area must also have good lighting and be free of distractions. In doing this I hope that I will be able to separate my school time and family time from each other. Visualize, organize, recite, repeat is suggested by Kaplan in order to retain information. The goal of most students is to retain what they are learning. Spending too much time studying is and major complaint of students. By making vivid associations of the content with a picture, group and organize topics together because items are best learned in groups, recite your knowledge out loud to figure out what you do not understand, and finally repeat it often. By using this strategy instead of trying to memorize text out of a book, one should have to spend less time studying and more information should be retained. (Kaplan Nursing: Lipponcott) Test Strategies Not so Helpful There are so many strategy recommendations for students. While each have good points, some are more helpful than others. Strategies that don’t seem as helpful to me are simulating actual test like circumstances when studying for the exam, study groups, note taking by using the fancy systems. These three strategies just seem to increase my stress level to the point I feel like I am not learning. Simulating actual test like circumstances has just never worked for me as I usually don’t pick the correct information to test myself on and the important information gets left behind. Study groups cause me too much pressure because I find that one or two people seem to be putting the study guides together. This is a pet peeve for me; I don’t mind sharing my ideas but don’t expect me to do all the work and then hand it to you. The final one that has never worked for me is taking notes by using one of the many note taking systems. I find myself spending too much time trying to remember what needs to be written where, organizing, how to fold the paper. I have developed my own crazy way of taking notes over the years. Note taking is an area that I feel is individualize for each person. Learning Style The VAK Learning Style Assessment indicates that I learn visually followed closely by being a kinesthetic learner. I feel this is a very accurate assessment of my learning style. I am the person who likes to observe how things are done either by reading the instructions or watching someone perform the task. I also learn by holding, touching, and feeling. The whole hands-on experience works well for me. Auditory learning is sometime difficult for me. I find using the auditory portion of an E-book is not beneficial to me because my mind seems to wander and I have a hard time concentrating on the information. I am someone who likes to have the textbook in hand to touch and feel. Diagnosis of Test Taking Weakness My personal diagnoses of test taking weakness would be: Anxiety related to taking examinations as evidenced by sympathetic stimulation including increased respiratory rate, heart rate, apprehension and facial flushing. I will display decreased test anxiety before and after each exam for the next twelve months. I will learn how to control sympathetic stimulations during exams for the next year. Interventions will include getting enough sleep before exams, practicing relaxation techniques such as deep breathing by inhaling deeply through nose and exhaling slowly, thinking positive thoughts, avoiding reading extra information into the question, and changing answers on the exam. Interventions will be confirmed effective if vital signs reflect baseline, there is decreased sympathetic stimulation, and able to control test anxiety by using stated techniques. Risk for impaired emory related to inability to retain sufficient knowledge and information. I will retain sufficient knowledge and information from the ADRN program to pass all exams for the next year. I will demonstrate use of techniques to help reduce memory loss for twelve months. I will utilize anxiety reducing techniques, non-distracting study areas, visualize, organize, recite, and repeat techniques into current study and test taking p ractices . Intervention will be confirmed effective if I pass all exams and the NCLEX. References Ackley, B. & Ladwig, G. (2008). Nursing diagnosis handbook: An evidence-based guide to planning care, (8th ed. ). St. Louis, MO: Mosby, Inc. , an affiliate of Elsevier Inc. Kaplan Nursing: Lipponcott, W. a. (n. d. ) Kaplan Nursing. Retrieved September 1, 2011, from Kaplan nursing: How to study, Nursing school success http://www. nursing. kaplan. com/student/User_Home. aspx# Meyers, J. N. (2000). The secret of taking any test. Learning Express Silvestri, L. A. (2010). Saunders strategies for success for test success: Passing nursing school and the NCLEX exam. Philadelphia, PA: Elsevier Saunders an imprint of Elsevier.

Some Aspects Of British Architecture Essay

My male parent ‘s household is from Hampshire county in England. He lived in Gosport until age 18 when he attended to the University of Leeds ( northern England ) . He worked in Manchester and London, and so he moved to USA. My male parent ‘s household ‘s roots on his female parent ‘s side can be traced to the Gallic Huguenot household. They were Protestants being persecuted by Catholics and so they fled to Guernsey in the channel islands so came to England. My male parent came to the USA in 1983 from England because Margaret Thatcher cut his support with the Tropical Medicine Disease Board. He was working at St. George ‘s infirmary in London at the clip. He moved to the Unites States because he had met an American in Bogota who had got him a occupation for with the US authorities. Like most migrators, he was looking for work. My male parent went to work at Montana State University, but his visa expired so he left the Unites States and went to Canada to happen work because he could n't acquire a Green card. He will return with me & A ; my mother old ages subsequently in 1994. My household ‘s roots are in, Gosport a town, territory and borough that is along the southern seashore of England in Hampshire county. It is the 4th largest metropolis in Hampshire, and until the late twentieth century it was a outstanding military and naval centre. Its location was ideal because it is in Portsmouth Harbor opposite the metropolis of Portsmouth. This is of import to me because my gramps was one of the Queen ‘s Royal Physicians in the Royal Navy for many old ages. Naval activities declined in the last one-fourth of the twentieth century and so installings related to these activities are unfastened to the populace and attract tourers. These include Fort Blockhouse and Palmerston Forts like Fort Brockhurst. Gosport and Portsmouth are popular tourer finish because of the historic significance, but this helped by the temperate clime in southern England. The winters are cold but it seldom snows. The summer is warm, normally temperatures in the 70s or 80s. Royal Hospital Haslar closed in 2009. It was the last officially recognized military infirmary in England at the clip it closed and had been opened since 1753. Obviously many well-known naval officers were born and/or brought up in Gosport. Roger Black who was an Olympic Athlete that ran path was brought up at that place. He won single Ag decorations in both universe title and Olympic Games. The beginning of the name â€Å" Gosport † is controversial. Some believe it was derived from â€Å" God ‘s Port † but other historiographers and lingual specializer argue it could be derived from the word†¦ â€Å" goose. † The importance of naval civilization in southern England can be traced back to the Tudor period ( 1485-1603 ) . The first naval ships were built by Henry the VII, the first Tudor sovereign and the fleet was expanded by his boy, Henry the VIII. English civilization during Tudor times is intriguing. Not merely was it when the Royal Navy was created, which has shaped British civilization for coevalss, but Henry VIII initiates what is now known as the English Reformation which was the beginning of a spiritual yo-yo that lasted throughout the Tudor dynasty and has mostly influenced English faith as we know it. Tudor society was mostly agricultural. Agriculturists grew chiefly rye and barley for staff of life and herbs and veggies for soups. Most households were besides pastoralists. They kept animate beings to bring forth cheese, milk and eggs. The most common animate beings were hogs and poulets. The first Royal Navy was built, get downing of the British navigation tradition. The officers and soldiers on board used information engineering to turn up and strategize on how best to assail and get the better of their enemies. Southern England was particularly affected because of its location. Before, the King had to borrow merchandiser ships to travel to war, and as these ships were n't meant to transport many heavy canons and accidents were frequent so King Henry VII solved this job of endurance by constructing specialized ships. The new navy ships had gun ports so they could transport more canons and the canons would be unafraid. Southern England was ideal for building non merely because of close-by organic structures of H2O such as the English Channel, River Thames and Portsmouth Harbor but because of the woods of Kent and Sussex that were needed for edifice stuffs for these ships. Naval paces were built in legion locations in Southern England and many still play a function in today ‘s civilization, either politically because they are still used for military intents or economically because of touristry. This began at the clip of the House of tudors and has influences the cultural moral force in England today. We can state the new naval forces was an of import portion of civilization because we know so much about the ships of this clip. The male monarchs and Queenss in Tudor times were really proud of their ships. Pictures were drawn and narratives were written about them, so we know a batch about what they looked like and the events out at sea. Industrialism was introduced during the terminal of Tudor period.A Coal lead and Sn were mined, though this wo n't take off until the eighteenth century. It did, nevertheless, lead to increase in the figure of towns and their size due to the migration towards the mines in hunt of work. Technologies of industrialism were crude. Industrialists used chiefly shovels. This was possible because the mines were shallow and in some instances mining merely consisted of grating the surface where the merchandises could be found. Agricultural engineering consisted chiefly of ploughs, which were normally pulled by Equus caballuss or other animate beings. Pastoralists † engineering was besides unsophisticated. Their farm animal lived in barns or little constructions. In many instances they were fenced in. they were kept on the farm, near the house so they would hold easy entree to the merchandises, such as milk and eggs. Shearss for shearing sheep were an of import portion of pastoralist engineering, as the demand for wool was high. Ships were evidently the most of import engineering for those who subsisted utilizing information. Though the particular naval ships had been built, sometimes the male monarch still had to borrow merchandiser ships to his fleet complete fleet. On board these ships were canons. There were two types sorted by weight: heavy and light. Specialized naval ships allowed more heavy canons to be on board. Hand-held arms called expresswaies and measures were besides on board, along with longbows, and towards the mid/late 1500 ‘s matchlock muskets were on the stock lists of big ships. Gun shields were portion of the ships protection, and crude pilotage engineerings and surgical engineerings were besides used on board naval ships. These were of import because they helped construe the information and maintain the crew and soldiers healthy. Division of labour during the Tudor period was really much gender related. Womans did n't take part in industrialism. Boys and work forces worked in the mines, and the adult females stayed place and took attention of the house. This meant cookery, cleaning and child-rearing. Though agricultural adult females besides tended to the place, they grew nutrient in gardens and, though the work forces did much of the work in the field, the adult females would take excess to markets to sell. Pastoralist adult females were besides homemakers, but like agricultural adult females they had other occupations. They tended to the animate beings, which included feeding them and, for illustration, milking the cattles. When it came to occupations in the naval forces, the division of labour was different. There were no adult females in the naval forces, and the occupations on the ships were divided by specialisation. On big ships like the pride and joy of Henry VIII the Mary Rose ; there were 200 crewmans to make the manual work on board. They took attention of the ship since the following class of workers was the soldiers and officers. There were different rankings in the naval forces, much like today, and some are appointed by the male monarch while others may be promoted. They were in charge of forming and contending the conflicts. On a ship like the Mary Rose, there were about 185 soldiers on board. The concluding group is the artillerymans, who were in charge of the arms on board. there was besides a physician on board, to take attention of the ill or those wounded in conflict. Henry Tudor came became England ‘s sovereign in 1485. He killed Richard III, and proclaimed that his power was legitimate â€Å" by conquering and God ‘s judgement on the battleground. † A sovereign ‘s power is God-given. Henry Tudor became Henry VII King of England because he believed God had chosen him to get the better of Richard III. He is instantly accepted as King because if a sovereign chosen by God is questioned, God ‘s authorization is questioned. This would be unacceptable in these times. The system is centralized and persons have yielded their personal sovereignty the sovereign, who is God ‘s representative. They are hence indirectly giving to God. There was besides a parliament in Tudor times. Decisions are made by the King or Queen and a little group of advisors. Before the determinations become Torahs they must be approved by the parliament. The parliament, nevertheless, is submissive to the King for the most portion. Since by oppugn ing the sovereign you question God, parliament seldom disagreed with the King. Again, all personal sovereignty is yielded to the caput of province. For the most portion, political engagement of the general population was minimum. Parliament consisted of two houses, The House of Lords who are appointed because of their rubric and the House of Commons. They members of the latter are supposed to be elected by the people in the country they represent, but there are few electors so normally the largest landholder designates the representative. These were the first efforts to do citizens politically engaged, and though it did n't work good at the clip, it contributed to the English civilization we have today and how the civilization is reflected politically. There is still a royal household in England today, but they are constitutional sovereigns, intending they merely have ceremonial and representational responsibilities. The Prime Minister who holds much of the political power is democratically elected. The system remains centralised because though the people elect their leader, legalizing his authorization, they still yield their single sovereignty to him. There is still respect for the royal household. When Windsor Palace burnt down, the taxpayers agreed to reconstruct it out of regard for the Queen. The royal household and is such an of import symbol of English civilization that symbols stand foring its prestigiousness are valued to a high degree. The current Queen is really smart and seen as an authorization. The premier curate goes to see her on a hebdomadal footing to inquire for advice and discuss affairs of province. She has been queen since 1952, doing her one of the longest-serving caputs of province in the universe. She is perceived as a valuable resource. This is why the people respect her today and why the royal household is an of import and long-standing symbol of British civilization. Most of the good are produced by agriculturists and pastoralists. The excess nutrient grown on their farms is taken to market to be sold. Negative reciprocality is used in the exchange of goods at the market. For illustration, craftsmen which produce pots needed by the agriculturists need the nutrient produced by the agriculturists. The marketer will seek and acquire what he needs from the exchange by acquiring the better terminal of the exchange. This is the footing of capitalist economy. These markets are an illustration of primary and secondary economic sectors. The agriculturists are selling natural stuff and nutrients ( primary ) and the craftsmen are selling finished goods ( secondary ) . The currencies used in the negative reciprocality exchange are lbs, shilling and pence. Tudor England was known for its wool, which accounted for 90 % of English exports at the clip. Subsequently in the Tudor period industrialists ‘ goods would besides be exported but I smaller per centums. Imports were chiefly for the benefit of higher socio-economic categories. These imports included tapestry, lacing for all right vesture and art from Brussels, Venice and Iznik. Henry VIII was known for the big sum of Gallic vino imported during his reign. This brings us to the third sector: services. One illustration in Tudor times would be merchandisers, whose ships were used in the negative mutual exchanges with other states, importing all right goods and exporting wool. Henry VIII, the 2nd Tudor male monarch, spun England into spiritual convulsion. Religion was really of import during the Tudor period. One of the cultural intents of faith is to function as a moral guideline for behaviour. When Cathrine of Aragon, Henry VIII ‘s first married woman, failed to give him a boy, Henry VII requested the Pope to allow him a divorce since the Roman Catholic Church was caput of England ‘s Church. The Pope refused. When the King failed to acquire a divorce, he decided that he would go the caput of the Church of England, interrupting off from the Roman Catholic Church. He was so able to allow himself a divorce, and get married his 2nd married woman Anne Boleyn. This was merely acceptable because the Church had declared his matrimony bastard. This matrimony represented the triumph of Protestantism. However, after Henry VIII and his boy Edward ‘s deceases, Mary I, his first girl and a devout Catholic, was crowned queen. The 1s responsible for he r enthronement was the group of Roman Catholics who still recognized her female parent ‘s matrimony to Henry VIII legitimate since the Pope had n't declared it illegitimate. This meant that she was still portion of Henry VIII line of descent and was entitled to his throne. Religion ‘s cultural importance here is clear: it defines line of descents and empowers persons. Queen Mary I persecuted Protestants, seeking to reconstruct the Roman Catholic Church at the caput of the Church England. After her decease, Elizabeth was crowned queen. She eventually was able to settle the cultural issue that had stemmed from the difference sing who was to be the caput of the Church. She re-established the Church of England, but balanced the demands of the Puritans and the Catholics. This brings us to where we are today: the British Monarch is the caput of the Church of England. Though faith is no longer every bit of import as it was during the reign of the Tudor dynasty, there are far fe wer Roman Catholics ( 9 % ) in England today that people who belong to the Church of England ( 20 % ) . These statistics are the consequence of the spiritual yo-yo during the Tudor dynasty. Family is the most basic signifier of societal organisation in any civilization. The anthropological maps of matrimony are clearly reflected in Tudor civilization. Marriage is first and foremost to legalize the kids. When Henry VIII divorced his first married woman and once more when he divorced his 4th married woman, the girls he had had with them were declared bastard. At the clip they were declared bastard, they were ne'er expected to go up to the throne because when the matrimony dissolved they were no longer portion of his line of descent. Many matrimonies in Tudor times allied households and allowed for money, land or power to stay under a certain household ‘s control. For illustration, after the decease of Henry VIII ‘s boy Edward, Lord President Numberland hoped that Lady Jane Grey would go queen so he could get married her to his boy, seting his household in a place of political power. Marriage is besides the footing of affinity: when Mary I became queen, she dec lared that Henry VIII and Cathrine of Aragon ( her female parent ‘s ) matrimony was legitimate. This meant she was still portion of the Tudor dynasty and, had she had kids, they would hold ascended to the throne because they are portion of Tudor line of descent. Tudor matrimonies were arranged, particularly for richer households because big sums of belongings, money and power were at interest. Marriages were monogamous: a adult male could merely be married to one adult female and a adult female merely to one adult male, therefore the divorces, executings and deceases of five of the six married womans of Henry VIII. This means that matrimonies were exogamic by sex: people married people of the opposite sex. However, people have a inclination to hold endogamic matrimonies by socio-economic categories were expected and hence the most common. Children were married immature, misss normally between the ages of 15 or 16 and male childs between the ages of 18 and 21. The life anticipation was merely 35, so they had to be able to reproduce and care for their kids until they are no longer dependent. Typical Tudor households tended to be atomic and patrilocal.A When the male parent ‘s parents died, his estates and other properties and in some instances his rubric was passed down to his boy or boies. Descent was unilineal and patrilineal. The hubby or male parent was ever caput of the family, and adult females were by and large considered inferior. Their function in the matrimony was to take attention of the family and give birth to boies to transport on the household name. Even today in England, many facets of modern matrimony remain patrilocal- for illustration, adult females lose their maiden name and take their hubbies ‘ names. This is another testament to the male high quality in Tudor times and throughout British history. The lone ground to maintain path of a adult female ‘s line of descent would be if it was of import in allying two households. For illustration, when Henry VIII married Anne of Cleves to ally himself with her German Protestant Brother, he s ubsequently declared the matrimony bastard, but did n't lock her up like he had Cathrine of Aragon. Alternatively she became an adopted sister to maintain the confederation strong. Four groups constituted the socio-economic categories in Tudor England. The first was aristocracy, which were chiefly land proprietors. The 2nd consisted of aristocracy and rich merchandisers. Gentlemen besides owned land, and were educated. They ne'er did any manual work, because it was considered beneath them. Yeomans and craftsmen, like aristocracy, owned their ain land, but they were n't systematically educated and worked alongside those who worked for them. Finally, the lowest socio-economic category was the renters who leased land from the rich. They were ever illiterate and hapless. Stratification was based on how much land one had, how educated the individual was and how much manual labour they were required to make. It was possible to alter stratification, or societal ranking, in Tudor England, but it was really hard and did n't go on frequently. With difficult work, a renter could buy his ain land or possibly larn a trade to go a craftsman. Not all kids in Tudor Times went to school. Merely the kids belonging to households higher in stratification went to school. Boys lower in stratification hoped to acquire an apprenticeship to larn a trade. Those higher in the stratification went to Chantry school until they were closed during the English Reformation. After Chantry schools closed down, affluent households created â€Å" grammar schools † . The smartest male childs were able to go to University. There were merely two in England in the sixteenth century. They were Oxford and Cambridge, and they still exist today and are among the most esteemed in the universe. Womans of lower categories, nevertheless, were ne'er educated. Those belonging to a higher stratification had coachs come to their places, or female parents taught their girls. Some facets of British instruction have changed really small. For illustration, when my male parent was go toing school, he went to grammar school and everyone learned Latin and Greek. These were topics in grammar school in Tudor times. King Edward made many schools free, and today in England, there are dearly-won private schools ( though the English name them â€Å" Public Schools † ) but there are besides legion free schools and if a household can non afford to direct their kid to university the authorities pays if the pupil gets good plenty classs. House of tudors had to do their ain amusement. Those populating in poorness frequently went to dramas. Marlowe and Shakespeare were great dramatists, and they contributed to the integrating of theater into English civilization. By 1595, dramas were undeniably popular. Theaters were really popular in London. Up to 15,000 people attended dramas each hebdomad in London! Before the popularity of dramas lead to the edifice of theaters during Elizabeth ‘s reign companies travelled from town to town and performed informally in the streets. Elizabethan theater is still an of import portion of British civilization. We can travel watch dramas at the Globe Theatre in London, and dramas by Shakespeare and other well-known dramatists from the clip are performed all over the universe. The rich were n't every bit limited in their signifiers of amusement. Though the in-between ages were over, fencing and jousting were common among households of higher stratification. They besides watched bear combat and went Hawking.

Ethical Issues of Robots in Society Essay

Ethical Issues of Robots in Society Essay Free Online Research Papers Robots grow more and more capable all the time. Their abilities to see and comprehend the world around them are also increasing at a rate that far exceeds the scientific world’s initial expectations. With products like ASIMO from Honda, it is clear that robots are making their way out of the lab and into the hands of consumers. It is obvious that the ethical issue of machine slavery is relatively abstract. However, the real ethical questions that revolve around robots are their impact upon human society. Clearly, low skilled labor will experience the side effects of having their jobs replaced by machines. Thus leaving society with an over abundance of people with outdated skills and little education to fall back on. This could result in a serious economic and social backlash. There is also the ethical question of how is a robot to be treated on a day to day basis. It sounds silly, but is it ethical to turn your robot off? Consider the flip side, maybe it is more unethical to leave your robot turned on for too long. These two questions lead us to ask at what point does a household device become worthy of moral protection. By moral protection, one means a societal sense of it being wrong for one to intentionally damage or injure the machine. This would closely resemble a machine version of animal cruelty laws. Most researchers believe that robots are nowhere near a point to which they are advanced enough to even raise these questions. However, society has witnessed the result of not dealing with moral and ethical questions until the last minute or even after the fact on many occasions. How interesting it would be, to do something right from the beginning, before problems arise. Most would agree that intentionally beating or breaking a robot is more a damage of property issue, than a moral, life-entity one. However, this is probably going to be the first real ethical question that arises with the coming of the robotic age. Where does the line get drawn between a device used for work and something that deserves moral protection? A lot of what sets machines apart from animals in our psychological profile of them. Machines do not cry, show signs of distress, injury, nor do they act to avoid them. It is likely that robotic entities will be endowed with highly advanced self-preservation instincts programmed into them. Robots are expensive, and nobody wants their costly investment throwing itself into a pool one night after a hard day of labor. These programs will require a kind of internal, negative feedback system to harmful situations. Biological life forms have a sense of pain; it is our internally wired system that reacts to negative stimulus. Most intelligent robots today have some rudimentary form of self-preservation such as an aversion to dropping off an edge. Even more advanced robots can identify areas they had difficulty performing in, remember where it was, and in the future avoid it. Pattern matching is common as well, so as to actually predict what areas will be met with difficulty, and avoid them entirely, without actually encountering it. Perhaps as a result of the universally understood sense of pain, we have moral codes that believe it wrong to cause pain. Is it wrong to smash a robot appendage with a hammer? What if this machine has been endowed with a system that actively tries to avoid such situations, yet you were was able to overcome it? The machines of today and the very near future stand at the blurry boundary of simple machinery and the neurological functionality equivalent to insects, reptiles, birds and even some simple mammals. They are intended to operate and interact with us in the real world much as these natural creatures, yet with a set purpose in mind. The question is how long can we push off dealing with moral and ethical issues that relate to creating life like organisms. Research Papers on Ethical Issues of Robots in Society EssayBionic Assembly System: A New Concept of SelfMoral and Ethical Issues in Hiring New EmployeesRelationship between Media Coverage and Social andGenetic EngineeringDefinition of Export QuotasIncorporating Risk and Uncertainty Factor in CapitalMarketing of Lifeboy Soap A Unilever ProductResearch Process Part OneTrailblazing by Eric AndersonEffects of Television Violence on Children

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50 Questions to Ask Relatives About Family History

50 Questions to Ask Relatives About Family History A great way to uncover clues to your family history or to get great quotes for journaling in a heritage scrapbook is a family interview. By asking the right, open-ended questions, youre sure to collect a wealth of family tales. Use this list of family history interview questions to help you get started, but be sure to personalize the interview with your own questions as well. 50 Questions to Ask Your Relatives What is your full name? Why did your parents select this name for you? Did you have a nickname?When and where were you born?How did your family come to live there?Were there other family members in the area? Who?What was the house (apartment, farm, etc.) like? How many rooms? Bathrooms? Did it have electricity? Indoor plumbing? Telephones?Were there any special items in the house that you remember?What is your earliest childhood memory?Describe the personalities of your family members.What kind of games did you play growing up?What was your favorite toy and why? What was your favorite thing to do for fun (movies, beach, etc.)?Did you have family chores? What were they? Which was your least favorite?Did you receive an allowance? How much? Did you save your money or spend it?What was school like for you as a child? What were your best and worst subjects? Where did you attend grade school? High school? College?What school activities and sports did you participate in?Do you remember any fads from your youth? Popular hairstyles? Clothes? Who were your childhood heroes?What were your favorite songs and music?Did you have any pets? If so, what kind and what were their names?What was your religion growing up? What church, if any, did you attend?Were you ever mentioned in a newspaper?Who were your friends when you were growing up?What world events had the most impact on you while you were growing up? Did any of them personally affect your family?Describe a typical family dinner. Did you all eat together as a family? Who did the cooking? What were your favorite foods?How were holidays (birthdays, Christmas, etc.) celebrated in your family? Did your family have special traditions?How is the world today different from what it was like when you were a child?Who was the oldest relative you remember as a child? What do you remember about them?What do you know about your family surname?Is there a naming tradition in your family, such as always giving the firstborn son the name of his paternal grandfather?What stories have come down to you about your parents? Grandparents? More distant ancestors? Are there any stories about famous or infamous relatives in your family?Have any recipes been passed down to you from family members?Are there any physical characteristics that run in your family?Are there any special heirlooms, photos, bibles or other memorabilia that have been passed down in your family?What was the full name of your spouse? Siblings? Parents?When and how did you meet your spouse? What did you do on dates?What was it like when you proposed (or were proposed to)? Where and when did it happen? How did you feel?Where and when did you get married?What memory stands out the most from your wedding day?How would you describe your spouse? What do (did) you admire most about them?What do you believe is the key to a successful marriage?How did you find out you  were going to be a parent for the first time?Why did you choose your childrens names?What was your proudest moment as a parent?What did your family enjoy doing together?What was your profession and how did you choos e it? If you could have had any other profession what would it have been? Why wasnt it your first choice?Of all the things you learned from your parents, which do you feel was the most valuable?What accomplishments were you most proud of?What is the one thing you most want people to remember about you? While these questions make great conversation starters, the best way to uncover the good stuff is through more of a storytelling session than a QA.

Does the internet create more distribution problems than it solves Essay

Does the internet create more distribution problems than it solves Critically evaluate with reference to channel conflicts. include relevant examples and theories in your appraisal - Essay Example Bovet and Martha (2000) explained this in their value net, wherein the distribution centre provides bought products on a just-in-time basis. (p58) What this means is that the Internet significantly reduced the cost of distribution, while making the process faster and responsive to the needs and requirements of the consumers. Now, this is the ideal landscape. Several years have passed and a wealth of experience has been collected. There are some sectors who argue that the Internet has created new distribution challenges, which are dominated by the emergence of channel conflicts. This paper will explore this theme. Particularly, the investigation will focus on the tourism industry. For some, the Internet is considered one of the greatest developments in the history of mankind, if not ever. (Katz and Rice, 2002, p2) This claim may have some ring of truth to it since the technology has almost single-handedly reduced the world into a global village, effectively eroding the effect of time difference, geographical location and national borders in the way people interact and consume goods. The platform became popular because it allowed easy and inexpensive communication of one to one, one to many, many to one, and many to many – an achievement that is unparalleled in history. (Sullivan, 2002, p177) It has helped globalization to achieve its purposes and, in turn, is encouraged by that economic phenomenon in a mutually reinforcing relationship. This is the basis of the emergence of the so-called e-commerce concept, a new model that significantly challenged the traditional bricks and mortar model. Through the internet technology, people can sell products and se rvices over the internet network without having to worry about store space and intermediaries. According to Gay, Charlesworth and Esen (2007), the technology allowed the linking of front and back

Employment Relations Essay Example | Topics and Well Written Essays - 1750 words - 1

Employment Relations - Essay Example The paper will be based on Harvard HRM model including situational factors; stakeholder interests; HRM policy choices; HR outcomes and long-term consequences. Situational factors for analysis include workers, business strategy, management philosophy, task technology and societal factors. In IMB Australia employment relationship demands increased recognition of the professional qualities of the autonomous worker, which poses problems of incompatibility with an employment contract built upon subordination. Pay is determined by time worked, whilst idle time due to poor organization and absenteeism is reduced. In IBM Australia task characteristics is affected by broader managerial philosophies. The adoption of new managerial policies of human resource management is important in this respect. At one level, a concern for human resources implies investment in training and in the skills of employees. For instance, in 2005 26,4% of the budget ($ 48, 706M) was spent on training and development of employees and 48% was spend on outsourcing (FYI. IBM Global services, n.d.). Further, given the costs of training for employees using new and complex equipment, there is a strong incentive to provide conditions of employment which reduced turnover. The use of advanced technologies tends to be accompanied by greater job security and generally more favorable terms of employment. IMB Australia seeks to bind employee commitment over the longer term by providing extensive fringe benefits and developing internal labor markets that give good opportunities for advancement up a highly stratified promotion ladde r (Arrowsmith & Sisson 2001). Equally important, to the extent that it involves the decentralization of decision-making to employees, whether as individuals or through forms of team decision-making, it is expected to encourage the growth of task discretion and autonomy which has been shown to be so important in employee satisfaction and

Proximate Causation Essay Example | Topics and Well Written Essays - 750 words

Proximate Causation - Essay Example The carrier of the explosives ought to be held liable for carrying the harmful substances because the accident could not have occurred were the explosives carrier adhered to public policy. Additionally, there was no notice on the package of the explosives to warn the public of danger. The mistake was intentionally committed. The person had ill-motives pertaining to the fireworks he carried. It is also possible that he let the luggage fall in order to accomplish his motives. This is evident from the manner in which he jumped to the on-moving car. He pretended to seem falling down. Although the guard had a duty to inspect the entire luggage before they could be ferried to the cars, the proximate cause of the accident is the passenger carrying the explosives. There is no way negligence on air can be proved hence the guard is not liable for the plaintiff injuries. Consequently, the defendant has no case to answer in court. Therefore, the blame falls on the fireworks carrier. However, the driver of the car also bears some liability because passengers should board cars while the car is stationary. The city of Harvey is not the proximate cause for the accident, which occurred. Lewis is the proximate cause for the accident because he caused the City of Harvey authorities to shift focus to his welfare by putting off the traffic lights. The black-out made Cain to knock the car of Denise Miller at Halsted. Miller is also to be blamed for the accident because he was speeding while driving on the intersection. Cain was driving at 10 miles per hour. This implies that he could not knock any on-coming vehicle approaching at the same speed. Miller also entered the wrong lane at the intersection leaving Cain with no option. Although Lewis accepted to be lowered by the fork lift, he had already caused the accident to happen. If the lights were on, Cain could have diverted the jeep to a safer side to avoid the head-on collision. In

New Zealand accounting standards Assignment Example | Topics and Well Written Essays - 1500 words

New Zealand accounting standards - Assignment Example International Accounting Standards Board conducts public meetings to ensure transparency in order to produce new or updated financial reporting standards.This procedure has been adopted to ensure transparency and to involve the opinion of the public. The procedure ensures constant engagement with the stakeholders like investors, analysts, regulators, business leaders, accounting standard-setters and the professional accountants and auditors at national and international levels (Smart, Bourke, & Awan, 2008). ANSWER 2a: External Reporting Board (XRB) is an independent crown entity developed under section 22 of the Financial Reporting Act 1993 (as amended in 2011). Main responsibilities of XRB are: Development and implementation of the overall strategy related to financial reporting standards, auditing and assurance standards. Responsible for preparing and issuing of accounting standards. Responsible for preparing and issuing of auditing and assurance standards (XBR, 2011). Other respon sibilities of XRB include preparing and issuing of ethical and professional standards and providing guidelines for conduct. Liaising with organizations on national and international levels on matters that apply functions that are in correspondence with or share similar features with those presented in XRB (NZICA, 2011). ANSWER 2b: Initially, New Zealand Institute of Chartered Accountant (NZICA) was responsible for development and implementation of financial reporting standards. ... It has been planned to achieve the same in the current year, i.e.2012. Under the Financial Reporting Act 1993 (FRA), the responsibilities for financial reporting standards setting have been divided between two bodies which are: New Zealand Institute of Chartered Accountants (NZICA) and the Accounting Standards Review Board (ASRB). Accounting Standards Review Board (ASRB) is also an independent crown entity. The mechanism has been changed and the new mechanism is as follows: 1. The Financial Reporting  Standards Board (FRSB), which is a board of NZICA,  will submit the draft standards  to the Accounting Standards Review Board (ASRB) for consideration.    2. NZICA is responsible for setting up of auditing and assurance standards for its  members. 3.   The Professional Standards Board (PSB), which is another board  of NZICA, submits draft standards to NZICA’s Board for consideration and approval. 4. Standards approved  from NZICA are then obligatory on members.    5. Non-members of NZICA can  carry out statutory audits provided they belong to an overseas professional  accounting body, providing that the Registrar of Companies has approved the  individual or the professional accounting body to which they belong.    6. Hence, the standards approved by the NZICA Board do not form any binding in formal status in relation to  overseas-qualified auditors who are not members of NZICA (NZICA 2010a). ANSWER 2c: On whole, it is expected that External Reporting Board (XRB) will provide better quality of financial reporting standards. It is expected because of the reason that the new financial reporting arrangement has recently been approved by Minister of Commerce of New Zealand and it has been considered as a significant milestone in the establishment of the new

DSS (Information-Technology) Essay Example | Topics and Well Written Essays - 1750 words

DSS (Information-Technology) - Essay Example DSS is usually designed as an interactive tool which receives input from the user end to compile, assist and guide in the decision making process. The reliability and accuracy of the DSS have been proved in various occasions (Shortliffe, 1987). This present research work deals with various applications of DSS in medical informatics. There is a growing interest in adopting decision support systems in health care. The application of information technology can improve the process quality by automation and minimizing errors drastically. It can rectify the problems associated with the existing technologies. A study was conducted to evaluate the impact of CDSS on the prescription costs (S.Troy McMullin et al 2004). The CDSS provides clinicians with adequate recommendations for the prescription process. The promotional activities of pharmaceutical companies influence the physicians in the drug prescription. They culminate in prescription of inappropriate drugs with high cost. These kinds of consequences can be overcome by the utilization of the automated systems since they provide guidelines based on preset facts and literature providing a cost effective solution. The CDSS WELLINX is one such example for this. The developed system guides the clinicians to choose a specific diagnosis and displays prescription relating to the condition. It works effectively in the decision making process cost effectively. DSS have been widely used and has also shown significant results in the patient outcomes. Studies carried out by shows CDSS improves quality of healthcare by providing accurate and timely diagnostic information. Once a system is derived taking into consideration all the requirements including the knowledge base it will prove good in the decision making process. Minimizing errors It was reported in a survey the prescribers had an error rate of 1.5%, a quarter of which may lead to serious effects (Dean B, 2002). Computerized systems for medicine or decision support system evolved as a result of repeated encountered errors; the UK and US government reformed the medical policy by depending on the information technological support and applications to minimize these errors. DSS improving decision quality In a study conducted (Vitali Sintchenko et al, 2004) on the impact of computerized decision support systems (CBSS) on antibiotic prescribing decisions, it was found CBSS improved the decision quality significantly. They graded the clinical impact score based on adoption rate and decision effectiveness and it was revealed from their work that DSS along with the microbiology report showed a high clinical impact score than the electronic guideline and electronic medical reports. Treatment guidelines Madhukar H. Trived et al, 2004 in his work describes the outlines the present use of computerized systems for implementing treatment guidelines and early use of a computerized decision support system for treating depression. It was found that the physicians'

Managerial Application of Information Technology Assignment

Managerial Application of Information Technology - Assignment Example Also age can be a good example of data as different age groups prefer different types of movies. The information most likely to be collected is the types, class of movies people are most interest in and the type of movies children, youths, middle-aged and the elderly like watching. 2) Better bodies can state the wide range of services they provide in a site where interested individuals can log in view. Moreover these services can be provided online. This means that with a certain subscription amount, a client doesn’t have to go the gym if he/she has the necessary equipments. He/she has to follow instructions as will be provided. This will be very attractive to a huge number of people hence gaining competitive advantage over rivals. ... These are some of the information that will be gathered and stored into the database which is very essential. 4) This is a situation where no restriction exists on internet access of all sites available in the internet. This where one can access any site and there is no barriers to browsing. Some people strongly support this type of network freedom to be adopted while others strongly reject and oppose this idea. In my opinion I would oppose this idea; this is because without restrictions, internet crime levels would be so high especially those caused by hacking. Many peoples information would be insecure, can even be altered causing serious damages and many more other kinds of misuse would prevail. To avoid all these, restrictions are best appropriate put in place. This would even help when considering the factor of morality where children may be exposed to pornographic materials. 5) In Croydon visiting Nurse services, CRM systems would be of the best help. Considering all tasks are manual and paper based, CRM systems are meant to reduce the paper work considerably by far. All the data to be stored is recorded in the database systems and retrieval of data incase of client need would be fast and time saving. Moreover the systems has a larger storing capacity hence can hold large number of data of clients to almost infinity. The nurses can also communicate with each other through the system from one office to another or from one point to another thereby erasing any inconveniences that may arise due to time wastage and finding one another in numerous rooms. To make it better, it’s cheaper to acquire the system as well as to maintain

DSS (Information-Technology) Essay Example | Topics and Well Written Essays - 1750 words

DSS (Information-Technology) - Essay Example DSS is usually designed as an interactive tool which receives input from the user end to compile, assist and guide in the decision making process. The reliability and accuracy of the DSS have been proved in various occasions (Shortliffe, 1987). This present research work deals with various applications of DSS in medical informatics. There is a growing interest in adopting decision support systems in health care. The application of information technology can improve the process quality by automation and minimizing errors drastically. It can rectify the problems associated with the existing technologies. A study was conducted to evaluate the impact of CDSS on the prescription costs (S.Troy McMullin et al 2004). The CDSS provides clinicians with adequate recommendations for the prescription process. The promotional activities of pharmaceutical companies influence the physicians in the drug prescription. They culminate in prescription of inappropriate drugs with high cost. These kinds of consequences can be overcome by the utilization of the automated systems since they provide guidelines based on preset facts and literature providing a cost effective solution. The CDSS WELLINX is one such example for this. The developed system guides the clinicians to choose a specific diagnosis and displays prescription relating to the condition. It works effectively in the decision making process cost effectively. DSS have been widely used and has also shown significant results in the patient outcomes. Studies carried out by shows CDSS improves quality of healthcare by providing accurate and timely diagnostic information. Once a system is derived taking into consideration all the requirements including the knowledge base it will prove good in the decision making process. Minimizing errors It was reported in a survey the prescribers had an error rate of 1.5%, a quarter of which may lead to serious effects (Dean B, 2002). Computerized systems for medicine or decision support system evolved as a result of repeated encountered errors; the UK and US government reformed the medical policy by depending on the information technological support and applications to minimize these errors. DSS improving decision quality In a study conducted (Vitali Sintchenko et al, 2004) on the impact of computerized decision support systems (CBSS) on antibiotic prescribing decisions, it was found CBSS improved the decision quality significantly. They graded the clinical impact score based on adoption rate and decision effectiveness and it was revealed from their work that DSS along with the microbiology report showed a high clinical impact score than the electronic guideline and electronic medical reports. Treatment guidelines Madhukar H. Trived et al, 2004 in his work describes the outlines the present use of computerized systems for implementing treatment guidelines and early use of a computerized decision support system for treating depression. It was found that the physicians'

Leadership and Management in Practice Essay Example | Topics and Well Written Essays - 4000 words

Leadership and Management in Practice - Essay Example From the experience of nurse managers, the problems with work are problems mostly with people. The primary purpose for studying leadership and management is to learn how to work with people, not only as individuals but also as members of groups, teams, and organizations. Use of nursing leadership and management concepts and skills allows the nurse manager a greater understanding and control of events in work situations (Clark, 1994). In health care we work in many different kinds of teams, many of them multidisciplinary, with many different management arrangements. There are many teams where managerially the team is accountable to one person but individual members each have professional hierarchies of their own. In many of the teams I have worked with there are some members who believe the team exists in order to advise the team leader, and others who perceive it as a decision-making group, with all members having an equal say. When these beliefs coexist in the same group, without being made explicit, then unresolved conflict is inevitable, and typically members will complain about each other (Wenckus, 1995). The scenario which is being dealt in here actually happened in our unit. There are two teams, team A and team B. As of now, there is gross animosity between these two teams to an extent that member of team A has stopped talking to each other and among one another. If several members of team-A are out sick, no one in team B will help team A on work. Team A members have stopped taking telephone messages of any members in team B and team B members would ask the caller to call later if the call is for any one in team A. When members of each team come across each other in the hall, they try to avoid eye contact or if at all they make contacts they will glare at each other. It seems the whole unit is in a state of perennial argument with one another. In many states during the work, the argument is sure to occur when the same piece of

Indian Premier League Marketing Case Study

Indian Premier League Marketing Case Study Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was invented in England in 2003 but it really took off when the master strategist that is Lalit Modi took it upon himself to take this format a step higher into crickets first franchise based sports event. In late June 2007 Lalit Modi who was then Vice-President of the Board of Cricket Control for India spoke to Andrew Wildblood of the International Management Group (IMG), a company with a vast experience in the whole area of sports management. IMG and Lalit Modi then sat down to discuss this model and finally came up with the idea that is the IPL in its current format. The idea behind creating city based teams was based on the model present in sports in US and UK. IMG designed the IPL after an intensive study of the primary sporting leagues around the world such as the NHL, NBA, NFL and EPL. They examined the theoretical models and also the result and impact of each of these leagues before arriving at the final blueprint. As in most other areas, there were at least as many learnings from the shortcomings and weaknesses as there were in the strengths and benefits mapped to the individual market contexts. What has finally emerged as the IPL design is one that has been meticulously refined to work for cricket.The league structure has been modeled so as to flourish in the uniquely Indian context, and drive the development of grassroots talent in Indian cricket. The idea had all the ingredients to be a success. The best cricket players of the world, fans from around the world and a dollop of glamour due to the presence of Bollywood celebrities, corporates and Indian politicos. The IPL was the first of its kind sports extravaganza of its kind, prior to this India has been fed a steady diet of 50 overs and test cricket. This kind of model which is common in the west but a first of its kind in India provided many new avenues for all the stakeholders. The grand old game of Cricket has undergone several makeovers in its history. Test cricket was followed by 60 over one dayers which later became 50 overs. The all white strip of the 70s gave way to the colored clothing and day-night matches of the Kerry Packer era. The Twenty 20 format which originated in England was devised to bring back the crowds in English County Cricket. The game in England was going through a major crisis and the introduction of T20 was instrumental in bringing a much needed dose of excitement in the game. Once again English were left to marvel as the sport they had created in their own backyard was spun into the Great Indian Tamasha by Lalit Modi and his comrades. Commercialization of IPL: Indian Premier League (IPL) has defined a new set of paradigm to do business in the Indian landscape. This was bound to happen someday, looking at the craze for the cricket in this country. IPL is not a yet another cricket extravaganza but an event where money is spun around with many different angles and huge stakes are involved in it. IPL has corporatized cricket in a unique way. It has added a new dimension of marketing and branding the sport in India. IPL is a business which has big economy of scale. India has seen the success of different businesses and the organizations or entrepreneurs running them and now it is the turn of IPL. Overall IPL itself has become a big brand under the leadership of Top management and it is a matter of interest that how it has been done as compared to the failure of its rival league ICL. The Value Positioning of IPL is Fast and Quick Entertainment Which has its own pros and cons according to the test and 50-50 Over Cricket Fraternity. The Making of the Franchises: The biggest USP of the Indian Premier League is that, here the teams are run and managed by various corporate houses or Bollywood celebrities. The owners of the teams went through a bidding procedure to buy the teams and after that, the cricketers were also put up forauction. The managements of the teams took part in the auction and bid for their desired cricketers, with a view to make their team the strongest one among all others. Cricketers from around the world, including the Indian cricketers were put up for auction. The BCCI actually followed the format of England`s most popular football event, the Barclays English Premier League (EPL) for governing the rules and regulations of the Indian Premier League (IPL). Right from the ownership of the franchises to the games themselves, IPL saw an exciting cocktail of Cricket, Bollywood and Business Barons. The people involved in buying these franchises were the whos who of Bollywood and Indian Business Houses.The winning  bidders  for the eight  franchises  were declared on 24 January 2008.   The total base price for the auction was US $400 million but the auction went on to fetch US $723.59 million.On March 21, 2010,  Pune  and  Kochi  were unveiled as the two new franchises for the fourth edition of the Indian Premier League. The base price this time around was $225 million. While Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million. The process was to have been completed on March 7 but was postponed by two weeks after many bidders and the  BCCI  objected to stiff financial clauses. The second franchise auction fetched total $703 million. This auction brought a lot of attention towards the IPL for the alleged involvement of Union Cabinet Minister ShashiTharoor . His involvement in trying to tip the scales in the favor of a particular consortium created much furore in the media Open Auction for Individual Players: Highest bidder becomes the buyer. Each player has a base annual fee which is on a pro-rata basis depending on his availability. Each IPL franchise has a max limit to spend on bidding for players. Franchise Owner(s) Captain Price (USD) Price (Rupees) Mumbai Indians Mukesh Ambani  (Reliance Industries) Sachin Tendulkar $ 112.9 m Rs. 441 Cr Royal Challengers Bangalore Vijay Mallya  (UB Group) Anil Kumble $ 111.6  m Rs. 440 Cr Deccan  Chargers Deccan Chronicle  (Venkat Ram Reddy) Adam Gilchrist $ 107.0   m Rs. 422 Cr Chennai Super Kings India Cements  (N.Srinivasan) Mahendra Singh Dhoni $ 91.90 m Rs. 359 Cr Delhi Daredevils GMR Group( G.M Rao) Gautam Gambhir $ 84.0 m Rs. 331 Cr Kings XI Punjab Ness Wadia  (Bombay Dyeing),  Priety Zinta, Mohit Burman (Dabur) and Karan Paul (Apeejay Surendera Group) Kumar Sangakkara $ 76.0 m Rs. 300 Cr Kolkata Knight Riders Red Chillies Entertainment  (Shahrukh Khan,  Gauri Khan,  Juhi Chawlaand  Jai Mehta) Saurav Ganguly $ 75.1 m Rs. 296 Cr Rajasthan Royals Emerging Media (Lachlan Murdoch, A.R Jha and Suresh Chellaram), Ultra tech cements, Shilpa Shetty, Raj Kundra Shane Warne $ 67.0 m Rs. 264 Cr Pune Sahara Adventure Sports Group TBD $ 370 m Rs. 1702 Cr Kochi Rendezvous Sports World Limited TBD $ 333.3 m Rs. 1533 Cr Economics of IPL Television rights and sponsorships: The IPL is predicted to bring the BCCI income of approximately  US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up  Kingfisher Airlines  as the official umpire partner for the series in a  Rs.  106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires uniforms and also on the giant screens during  third umpire  decisions Television rights: On 15 January 2008 it was announced that a consortium consisting of  Indias  Sony Entertainment Television  network and  Singapore-based  World Sport Group  secured the global broadcasting rights of the Indian Premier League.  The record deal has duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament.  Ãƒâ€šÃ‚  This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court,  Sony Entertainment Television  signed a new contract with BCCI with  Sony Entertainment Television  paying a staggering  Rs.  8700 crores for 10 years. Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world. On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4 free to air channel. Sony charges Rs 4-5 lakh per 10 seconds, (top soaps charge Rs 1.5 lakh per 10 seconds). According to Television Audience Measurement (TAM), the average Television Rating Points (TRP) of the first 14 matches in Season 1 was 4.97; in Season 2 it was 4.52, and in Season 3 its grown to 4.69. If IPL-1 reached 77 million people in the first 14 matches, IPL-2 went to 96 million and IPL-3 is at 108 million. The ratings have also raised team earnings. Winning Bidder Regional Broadcast Rights Sony/World Sport Group Global Rights,  India ONE HD Free-to-air HD and SD television in  Australia. Owned by Network TEN. Sky Network Television New Zealand  broadcast rights PCCW Hong Kong  broadcast rights, broadcast on Now Sports. StarHub Singapore  broadcast rights, broadcast on Cricket Extra. Astro Malaysia  broadcast rights on Astro Box Office Sport. SuperSport South Africa,  Central Africa  and  Nigeria  broadcast rights. Arab Digital Distribution Middle East  broadcast rights on ADDs  CricOne. Broadcast to  United Arab Emirates,   Bahrain,   Iran,   Iraq,  Jordan,  Kuwait,  Lebanon,   Oman,  Qatar,   Palestine,  Saudi Arabia,  Syria,  Turkey, Algeria,  Morocco,  Tunisia, Egypt, Sudan,  Libya  and  Nigeria. GEO Super Pakistan  broadcast rights Willow TV Rights to distribute on  television,  radio,  broadband  and  Internet, for the IPL in North America. DirecTV United States  Exclusive broadcast rights on Cricket Ticket. Asian Television Network Canadian  broadcast rights. Aired on Pay-per-view channel. Aired on  XM Radios ATN-Asian Radio  as well. Sports Max Caribbean  broadcast rights. ITV United Kingdom  broadcast rights, broadcast on  ITV4. Sponsorships: Indias biggest property developer  DLF Group  paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013.Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million. Revenue and Profits: The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.  It was valued at U$2.01 billion in 2009 by the same consultancy. There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.]While the London Times said that all but  Kings XI Punjab  made a profit. In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with  Swiss  watchmaker Bandelier to make official watches for the IPL. Official IPL applications: DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of  Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently, they have released the IPL T20 Mobile applications for  iPhone,  Nokia  Smartphonesand  Blackberry  devices. Soon it will be made available across all other major Mobile platforms including the  Android,  Windows Mobile,  Palm   others. How Does IPL make Money? Auction of broadcasting rights. Title sponsorship and corporate sponsorship. Sale of Tickets (20% allocated to IPL). Auction of Franchisee rights. Official Umpires sponsorships. How is the Income Distributed? Share of the broadcasting money with franchisees. Share of the sponsorship money with franchisees. Share of ticket money with franchisees. Inauguration expenses. Prize Money. Sources of Income for an IPL Franchise (ROI) Share in revenue from the broadcasting rights. Share in the sponsorship money. Share in revenue from the sale of tickets. Revenue from In-stadium Advertising. Sale of Players to other franchise. Revenue from own sponsorship and corporate sponsorship. How is the franchise income distributed? Franchisee fees: 10% of the total franchisee costs every year to IPL. Players cost. Match fees and Inauguration expenses. Rent of Stadium. Marketing and promotional cost. Fees for coaches, physiotherapists and other members. Administrative cost. Franchisees can earn profit in IPL as Team owners get 80% of broadcast revenues, 60% of sponsorship revenues, 100% of team sponsorship revenues, 80% of ticket revenues, 87.5% of all merchandising revenues, and 100% of all hospitality revenues. Brand Finance, which came out with IPL brands latest valuation at $ 4.13 billion, said that the brand alone has risen significantly, providing tremendous economic value to its owner, BCCI. Although the English Premier League is valued much higher at $12 billion, the IPLs valuation has risen above $4 billion in just three years, Brand Finance pointed out. Indian Premier League would generate revenue of $1 billion this season, thanks to huge fan following across the globe, attracting a large number of advertisers. Indian Premier Leagues brand value has more than doubled to $4.13 billion (over Rs 18,000 crores), while Chennai Super Kings has emerged the most valued franchise this year, says a study. Ranked fourth last year, Chennai Super Kings led by MS Dhoni has moved to number one with a valuation of $48.4 million, followed by Shahrukh Khan-owned Kolkata Knight Riders ($46 million) and Shilpa Shettys Rajasthan Royals ($45.2 million). The valuation of teams pale in comparison to the IPL brand itself, which has more than doubled from last years $2.01 billion. The individual franchisees have also seen a fair amount of uplift in value since last year. Vijay Mallya-promoted Royal Challengers Bangalore is ranked fourth this year with a valuation of $41.9 million and is followed by Nita Ambani-owned Mumbai Indians ($40.8 million), Delhi Daredevils ($40.5 million), Kings XI Punjab ($36.1 million) and Hyderabad Deccan Chargers at the bottom with a valuation of $34.4 million. Consider this. Chelsea, one of the wealthiest, most powerful football clubs in Europe the Premiership giants, who were bought by Russian oligarch Roman Abrahmovic for  £140 million (Rs 966 crores) in one of the most high-profile takeovers in international sport in 2003, would appear a mid-table struggler if compared to the  £246.35 million (Rs 1,702 crores) Sahara splashed out to buy the Pune team. While it is almost certain that Rendezvous Sports pumping in money for a Kochi-based T20 franchise sounds the death knell for Keralas traditional favorite, football, at Rs 1,533 crores, the cricketing venture heads both Chelsea and Liverpool, which was taken over by US ice-hockey team owners George Gillett and Tom Hicks for  £219m (Rs 1,511 crores) in February 2007. It should be noted that seven seasons ago, the Russian oligarch was paying the amount he did for an established brand, one that was almost a century old, while the Indians paid these astronomical sums merely to gain entry into what is still a fledgling venture, which recently began only its third season. THIRD SEASON VALUATION: The crowds are swelling, with experts estimating a 25 per cent jump in gate money. In Season 1, higher-end ticket sellers like the Mumbai Indians and Delhi Daredevils earned Rs 15 crore each. Gate money for bigger franchises could hit Rs 20 crore this season. The gross revenues from gate money, television advertising and sponsorships on an IPL double-header day, industry experts say, could touch Rs 40 crore. Marketing Strategy: IPL The DLF Indian premier league is a concept sell. It is clearly observed that IPL is a perfect example of controversy marketing Strategies: Auctioning the franchisees. Auctioning the players participating in the IPL tournament. Advertisements on various TV and radio channels. Cheerleaders were one of the most important thing that is talked about, foreign girls attracted huge crowd. Worldwide telecast. Locations: the venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. Conflicts with some media partners and some other cricket boards again demanded the attention of people. Timing: IPL has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. ICL: the rival ICL had been one of the reasons for the publicity and emergence of IPL. People started comparing the IPL ICL that caused the huge publicity for the IPL Opening ceremony gala, Live Concerts. Franchises taken by film stars like Shahrukh Khan, Pretty Zinta and JuhiChawlaetc are the center for attraction, which made some Bollywood stars come for the game. Use of models and Bollywood stars for anchoring and promotion of teams like Akshay Kumar for Delhi daredevils, Shahrukh khan for Kolkata Knight Riders. The commentators were not less than PROs, use of phrases that pleased sponsors and made them pay more. Example: for every six it was a DLF Maximum, for every special moment it was city moment of success. Advantages and Disadvantages Players: Advantages Disadvantages Earn at least Rs 80 Lakhs ($200000) or more per season on average. Due to the tight schedule of international cricket, Chances of injury lowers the tenure of career. Bonuses and Prize Money from Team owners. Neglecting other forms of cricket A great stage to show case skills and compete with the best in the world. Fast game. Stamina and patience to build an innings and bowl tirelessly to get wickets is lost. The top 4 highest earning international cricketers are Indians, with the captain, Mahendra Singh Dhoni, leading the way with annual earnings estimated at US$10m, Tendulkar at US$8m, Yuvraj and Dravid earning in excess of US$5m. Franchise: Advantages Disadvantages Using the cricket property to promote other businesses. Financial Loss if the IPL fails to take off. Prize money if the team wins. Franchises Pays the team and financial costs i.e. Cost of acquisition. They earn from the share in revenue from IPL. Promotional expenses have to be paid by franchises. They also pay the franchisee fee e.g. RCB has to pay $11.16m p.a. for 10 years. Sponsors: Advantages Disadvantages Spot rate charged from advertisers of IPL. Spot Rate may go down if any IPL season is not a blockbuster. Improves customer base. Too much reputation at stake tied to the fortunes of the franchise teams as a whole. Sponsors get branding and recognition. BCCI: Advantages Disadvantages The BCCI makes good money solely from the sale of TV rights, promotion and franchises. May forget to put efforts to promote other forms of cricket Domestic and Test Cricket. Got a great source of revenue. Viewers: Advantages Disadvantages Unlimited Masti and entertainment. Chances of family fights over Channel viewer ship. A great arsenal to make the case strong against the Saas Bahu fans in the family. Capital costs in terms of additional investment in television sets. A very good reason to increase productivity in office Return home by 8 pm.

Essay --

The Role of Business in Society The purpose of this paper is to provide an overview of the role of business in society, concept of ethical leadership and the reasons leaders in businesses must utilize critical thinking, management decision-making, motivation and the requirement of followers in order to lead effectively. A business’ effect on a society is an important thing to consider, because a community can create an encouraging reputation, attract new customers and encourage customer loyalty to businesses. Every business is distinct in its own way whether it serves a specific functional market or relies on an owner's enthusiasm and special skills. However, all businesses have some of the same basic needs and limitations. Businesses are the growth medium of the economy. The primary role of business in the economy is to perform as a channel for economic development. The economy depends upon the employment provided by businesses and the goods and services in which they produce. In general, businesses pay taxes in which the government functions on these taxes collected. Therefore, businesses are an essential part of the economy. Businesses require people’s trust and acceptance. By doing so, businesses must serve people and not just the economy. The roles of social responsibility and technology in the marketing function means through social responsibility a business must be connected with the people and settings in which it serves. Being socially responsible means a business shows interest in its customers. Social responsibility and the evolution of technology have had a noteworthy influence on marketing. The technology growth has transformed businesses. In doing so, it has altered the stability of power from producers to con... ...ue-oriented relationships between businesses and the society that they serve. Marketing should be an exhilarating and worthwhile part of running a business. In order for businesses to get its full potential, leaders must spend time working on the business rather than working in the business. I feel that the connections should be entwined. Businesses should have a close relationship. An exemplary leader must create a culture that allows healthy relationships to thrive. Relationships form the basis of a network of trust among others. This trust fosters critical thinking, high expectations of everyone involved and a focus on improvement. Allowing stakeholders and the society to feel that they contribute to the achievement of organizational goals and participation in the decision making process to a degree provide desired commitment and trust to businesses.

the swing :: essays research papers

The Swing by Pierre Renoir   Ã‚  Ã‚  Ã‚  Ã‚  The impressionist movement started when Claude Monet and other artists held an exhibition in Paris in 1874. People like Edgar Degas, Claude Monet, Pierre Renoir, Camille Pissaro created their most important work between 1870 to around 1910. The critics gave the exhibition the worst reviews possible. â€Å"The critics considered Impressionist paintings an insult to viewers because they were expected to accept apparently unfinished art as a ‘real’ painting.† The name was taken from Monet’s Impression, Sunrise. â€Å"The artists took the name after a critic used it mockingly to describe all the exhibited works.† The critics said that the paintings were â€Å"evidence of sloppy workmanship† (world book).   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The Swing by Pierre Renoir shows many of the characteristics of a painting made during the impressionist movement. During the impressionist period the painters didn’t care to show emotion on the characters depicted in the painting. The impressionist also tried to capture a moment in time by painting something they saw at a glance rather than think about what they knew or what they felt about the situation. For example this painting captures a moment in time by showing a woman, standing on the swing, a baby, looking up at a man, and two men, who is having a conversation with the lady against an outdoor background. The impressionist liked to work outdoors in natural light and paint rapidly rather than in a studio trying to develop what they paint. They were influenced by the scientific study of color and light at that time. This painting shows how light reflects on the people standing partly in the shade and partly in the sunlight.

Argumentative essay: Gay marriage Essay

The American dream, one of freedom and equality, is held highly in the hearts of every citizen in the United States. With the â€Å"American† dream in mind, most will say they support equal rights for homosexuals. But if you ask these members of society if they are for gay marriage then the support of gay equality comes to a stop and majority of Americans vote for the Constitutional Amendment, which bans gay marriage. Americans do believe in providing equal rights to the gay community, which include no toleration of discrimination in jobs, rights protecting gays from indecent actions, rights allowing same access to housing, rights allowing advancement in government, and so on and so forth. However, the concept of gay marriage is still not considered an â€Å"equal right† to American people. A huge misconception is the idea that gays have a choice to whom they can feel attracted to. Just as heterosexuals cannot† choose† who they are drawn to, neither can homo sexuals. Opposition movements promote that homosexuality is preventable. They believe living as a homosexual is not as easy as it is portrayed in media. How can a member of the straight community say that homosexuality can be changed, or even if homosexuals can be happy or not. What about the research that has been proven that homosexuality is genetic? No one would ever choose a life that is faced with prejudice and discrimination. Even if its ethnicity, religious beliefs or homosexuality. The same assumption of choice leads to the accusation that homosexuality is all about sex, which is called sexual perversion. Again, the truth is that homosexuality is multi-faceted. Homosexuality is more about the love and affection than it is sex. Sex, in a committed relationship is about expressing love. This is true whether it may be in a heterosexual or homosexual relationship. Being gay defines who that person is and makes up his or her identity. Very few straights can comprehend this. Instead, heterosexuals use their beliefs support for what â€Å"normal† should mean. The most repeated cases’ opposing gay marriages is the idea that it is immoral, but the â€Å"immoral† label is only based on religious perceptions. The First Amendment states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof.† Religion is not, supposed to be the basis for our country’s laws according to the first amendment. Nevertheless, most of the individuals against gay marriage try to stress their religious beliefs onto others and make those beliefs into laws. Not everyone is religiously  inclined to the same morals and beliefs. The gay community is simply fighting to be free from religion in determining the laws of the country. The opposition believes marriage should be between man and a woman; otherwise, the marriage would be untraditional. The anti-gay community also believes same-sex marriages would threaten the basis of marriage. I strongly disagree with this argument because no evidence can support this allegation. How does giving a person the right to marry threaten marriage? Why is the right to get married only given to the heterosexual society? Courts recently say there is no reason why gays should not be allowed to marry realizing the American principles of human rights. The reasoning behind such laws and beliefs seems more like direct prejudice rather than an overwhelming reason worthy of denying people their civil rights. All in all, much of what the straight community believes to be true about gays is based only on stereotypes. There are those who assume gays are promiscuous and are unable to form long lasting relationships. I believe these stereotypes are extremely inaccurate. Even though unstable and sex-based relationships exist in both the gay and the straight communities, they are usually among the younger generation and only represent a small percentage. Gay marriage is defined as a legal union between members of the same sex. Ten percent of Americans, the size of the gay community, are denied the right to marry. The individuals representing this group want what every heterosexual has, the right to legally marry their life partner. As a country we need to move away from false reasoning, whether it may be based on ignorance or prejudice. Every person needs to be allowed the civil right to wed his or her life partner. Our society must live up to the quota of the American dream. The Pledge of Allegiance states â€Å"liberty and justice for all† and so should every citizen in our country.

New Product Development Strategy for Google Essay

Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub that operated in Standford more than a year. The word Google itself comes from a pun of word â€Å"googol† a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission to organize infinite information in the web. Google is known for its search engine â€Å"Google† that is the world’s largest search engine since 2000 defeats other search engine such as Yahoo! and Bing. Since then, Google innovates and creates new products by partnership with or acquisition of some companies and the result is famous services their provided in the web or real life such as Gmail, Google+, Google Maps and Android mobile platform that is used by a lot of people around the world. QUESTION 1 Discuss and suggest some feasible application considerations when developing a new product development strategy for Google. Google is one of the biggest companies in the world that creates some of the famous product such as Google search engine, Android mobile platform, Gmail e-mail and many more. These products can compete with other products from other companies such as Apple, Microsoft, Yahoo! and many more that has market lead first rather than Google that join the business competition several years later even take a lead in the market. These products are not instant famous created but instead it’s created based on intensive and repetitive research that makes these products to be accepted by the customers. Below are some considerations when develop new product development strategy. 1. Corporate Planning Since Google established at 1998 with their web search engine â€Å"Google†, it started to create other services and applications that can be used by users to help them do their activities and business. Google focus into three primary market segments that is end users that is using Google for searching services, advertisers that will be charged when user clicks the advertisements and partner web sites of the Google (Google, 2005). Google utilizes the power of advertisements especially in the internet since there are a lot of Google users around the world that are using Google anytime and anywhere by using AdWords that can be used by anyone to advertise their business and AdSense that can be used by online publishers with displaying relevant ads about their contents. Google follows and creates customer’s trends in technology market to make sure that Google can be accepted by customers. For instance, at 2010 Google initiated cloud computing as their centerpiece strategies since a lot of companies and users are moving their storage data and processing into cloud (web) and Google offered their services for cloud computing using Chrome OS and Google Cloud Services. And Google strategies for 2011 are LTE or 4G development to gives users fast internet connection for their gadgets, mobile money that can be used by users using their mobile phone to do transactions including banking, buy and sell and review places using Near Field Communications (NFC), and increase availability of inexpensive smartphones since in 2011 Android has been used worldwide by users that can reach low end market. To expand the technology market target of users, Google creates some partnerships with some companies such as MTV, eBay, MySpace to help promotes and puts their products in their websites and services as well. Also Google do mergers and acquisitions of some companies such as Pyra Labs, Urchin, dMarc and many more to help create new market target and also new source of technology that can be developed for their products later on. 2. Marketing Planning To make sure Google introduce new products into the correct market target, Google needs to plan their marketing strategies to make sure customers and users can receive Google’s new products well. Google marketing plan can be divided into 4 categories that are Product, Price, Promotion and Place. Below are the explanations of 4 categories: a. Product  Google has categorized their products into some categories that are advertising solutions, business solutions, web solutions and product solutions that are used entirely in the web. In advertising solutions Google offers AdWord that can be used to advertise people’s businesses with flexible payment arrangements and AdSense that is used by publishers to advertise their products and contents in the web. Google will charge advertisers every time users click on Google advertisements in the web that help to increase the visitors to their website . Google offers some solutions for business purpose such as Google Cloud Services that will help business to put their data and processing into the cloud (web) that will help to expand their business and also minimize maintenance and expense since all services will be monitored by the Google itself. Also Google provides Search Appliance whether hardware or software that helps to document search in the organization. Web solutions also offered by Google for internet users such as Google search engine, Gmail e-mail services, Google+, Google Map and Blogger website blogging that can be used for free. Also Google sell products that partnership with some distributors to sell from bag, trolley and many more and also some products with Google brands in it. b. Price Google offers different price range for Google’s products that are offered to the customers from free into paid price with distinct price difference for each price. For free Google’s products it’s offered for the users for web services product such as Google+, Google Maps, Android, and Blogger that can be used by users in the web to do their activities or businesses. The reason why Google makes their web services product free is because they believed that services in internet should be free and easy to use for all the users. Google’s products with paid price is also have different price based on type of products that customer want to use. For example, AdWords will charge for the customers based on the cost per click (CPC) by the web users to advertisers with minimum startup cost for US$5.00 with flexible budget arrangement per day. Search Appliance also has different prices based on the type of hardware and software to used whether for mid size co mpany to multinational company. c. Promotion Google promotion is done by using the power of mouth advertising from one web users to other web users since users are using Google search engine to help them search what they want. While other search engine such as Yahoo! and Bing have complicated interfaces, Google offers simple and easy to use interface that makes it used by a lot of people and a lot of people will recommend it through words. Google creates some partnerships with companies to help them promote their products into the market such as Samsung and Google works together to create Google Nexus Prime, the first smartphone with Android 4.0. platform to run the phone. And Google offers open source for some of their products such as Android and Chrome OS so that a lot of people will familiar with the products before it’s released. d. Place Users can find Google easily in the internet since a lot of users are using Google to search what they want in the internet. With internet, Google can expand their products and businesses untrammeled with region, language and cultures problems since now users can access internet and check information anytime and anywhere. And using that, Google can easily promote their products and services to the users based on their search. Google also creates some representative offices in some of countries such as Malaysia, Indonesia, and India to help customers to set up some services and products because maybe there are some changes that need to do before put the services and products into their business. 3. Technology Management Technology management is very important to Google because with good technology management Google can produce and innovate their product based on the technology resources they have. Also with good technology management Google can compete with other competitors in the same market area to get customers and users. For example of technology management is Google Chrome, a web browser that was introduced at 2008 to accommodate user to dynamic and complex web that is based on a speed, simplicity and security. Google Chrome design is different with other browsers such as Internet Explorer or Mozilla Firefox because Google Chrome doesn’t have unnecessary toolbar or add on that makes browser slow and heavy processes but instead it’s using JavaScript engine V8 to handle all web applications fast. Google Chrome isolates each page or tab into its own â€Å"sandbox† to make sure the information in each page are secured from other page. Also Google Chrome is the first browser that supports HTML5 and extensions gallery that increases user experiences when browsing web. Google provides updates and patches for the Chrome but users can choose whether to install the updates and patches by themselves, automatically install or not to install. Google also provides source code of Google Chrome that makes it open source for public to help developing Google Chrome with name Chromium. After Google Chrome web browser hits the market, Google launched Google Chrome OS that is an cloud computing operating system based on Linux that will store the data and services optionally in the web and hard disk as well. Google also puts Chrome OS source code into open source with name Chromium OS that can be developed by public that helps development of Chrome OS. Google Chrome OS officially hits the market at 2011 in collaboration with Acer and Samsung with laptop called Chromebook. Inside Chromebook, user won’t need to install anything else but instead running web applications in interface just like Google Chrome web browser that makes the process faster, easier and more secure than other OS.